^OVERVIEW
I had the opportunity to work with Bright, a tech startup specializing in a live video conversation platform for learning. The goal of a new brand identity was to define and refine the brand's essence, values, and visual representation. We identified the need to focus on our human-first creators and elevate them to the forefront to create a sense of approachability and credibility. With Bright's new personality, we transformed the platform into a friendly, eccentric, and playful space for both users and creators to engage with one another.

^ROLE
As the brand designer, I was responsible for spearheading the rebranding efforts and develop captivating seasonal campaigns to increase exposure for Bright. I worked closely with the our marketing team to understand their vision and translate it into visually engaging designs.

^{FALL CAMPAIGN 2022}
"Fall into Bright" is a captivating fall campaign that focuses on personal growth, embracing change, and finding inspiration in the autumn season. The campaign aims to connect our audience with their favorite creators on Bright, fostering face-to-face interactions and offering guidance and support as they navigate various aspects of their lives.

As Bright's inaugural external campaign, I focused on incorporating new visual elements and added captivating leaf illustrations to showcase the beauty of the season. Additionally, I incorporated our iconic supporting text texture as a prominent element, highlighting some of Bright's new identity changes. Below, you can find creator cards featuring the campaign theme on our homepage, as well as Instagram posts during the seasonal campaign.